Homework Week 4: Promotional Key Features

Homework 
Objective: to understand how advertisers target and emotionally manipulate audiences using Demographics and Psychographics

This is a viral advert

1. It is interesting because it is silly & unusual (6 types of buzz)

2. It encourages to take part (make your own) and social network (FB & Instagram) - you will then sharing - connect with friends,

3. Viral - new friends via larger audience

6,335,035

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Audience Profiling Powerpoint from leannacatherina

Pass: to describe how an advert promotes using Psychographic appeal 

Merit: to explain how an advert promotes through manipulating its audience using Psychographic appeal 

Demographics and Psychographics from shaniasteele

Task 1: Write up your notes from the worksheet and present your report on Key Features of Promotion: this how you will present Nike ad http://youtu.be/tMQgPYYqbzo example of how to present

1. Who are these ads targeting? (demo & psychographics)

• Age
• Gender
• Ethnicity
• Socio-economic (A,B,C1,C2,D,E)
• Psychographic group

2. Persuasive Technique: What is the intended emotional response?

3. Manipulation: How is the advert trying to make you aware of either the brand or problem?

Task 2: Research the audience for your mobile phone concept

A) Use social media to gather information on Demographics (age, gender, socio-economic group, ethnicity) and Psychographics (see resources below).

The Brief: To promote the chat 'bringing together' function of phones apps (Whatsapp etc)

Age - 16-18
Gender - Male & Female (what do men use chat apps for?)
Ethnicity - All
Demographic - E (students)
Psychographic - Mainstreamers (feel like they belong or fit in)
Emotional Persuasive Technique: Bandwagon or Friendship
Viral Buzz - Hilarious, to take part/share it?

B) Write a treatment for your mobile phone advert - discuss what aspect of a smartphone you will feature to connect with the audience (uses and gratifications - see categories of why people use the media)

Prep: Pitch the treatment for a 1 minute mobile phone advert that targets a specific psychographic group

Treatment Template from The Manchester College - Media Apprentices

Think about the service of the imaginary phone you will be making the ad for example http://youtu.be/R7aLWbSv0Dg