Homework Week 5

Homework duration: 1hr 30 min approx

Objective: to consolidate knowledge or Viral Buzz, Psychographics and Emotional Persuasive Techniques and prepare using Audio Recording for Unit 3 Key Features Assessment 

1. Read here to prepare on how to record your commentary http://help.soundcloud.com/customer/portal/articles/1207834-how-do-i-record-a-sound-from-my-computer-

2. Go to Soundcloud and sign up using your college gmail address

3. Record your responses using Soundcloud and EMBED the file to your blog

Paired clips (produce your own individual audio commentary report):

Michael & Patrick

https://www.youtube.com/watch?v=owGykVbfgUE old spice

Melissa & Matthew

http://www.dailymail.co.uk/news/article-2422319/The-True-Move-H-mobile-phone-advert-crying.html

Angel & Christian

http://youtu.be/Kdk_7i8KIo0 princes trust

Dan & Joanna

https://www.youtube.com/watch?v=iccscUFY860 John Lewis

Alexander & Michael A

http://youtu.be/VQ3d3KigPQM T-Mobile Liverpool Street 

Bradley & Jonah

http://youtu.be/sJja5SUdzY4 mobile phone banned Kazaam

Marcus & Mudia

http://youtu.be/eBuC_0-d-9Y F**k the poor charity

Task: Describe the advert - what was it's promotional purpose? How did you respond to it - would it make you share this - do you consider it to be a Viral Ad?

a) Did it go viral?
b) What is the demographic of the audience (look at the age gender class of the likes and subscribers)
c) What is the Psychographic group?
d) What persuasive techniques - emotional appeal?
e) Which of the 6 Viral Buzz types did it use?

Record your responses using Soundcloud and EMBED the file to your blog

Task 2: Assessment Presentation Using Powtoon, create an animated presentation that summarises what you have learned about creating a buzz for a viral video advert. 

Refer to Case Study examples (Three Kitty Phone and the DC Shoes Pipe Dreams) from the clips on the blog.

a) 6 ways to create a Buzz to appeal to audience

https://www.youtube.com/watch?v=SXy6JElmgHU 3 mobile

https://www.youtube.com/watch?v=lDi9uFcD7XI Pipe Dreams

http://youtu.be/RzDr18UYO18 domestic violence psa

http://youtu.be/VGXCcEZJ7Ms obesity psa 

http://youtu.be/iccscUFY860 John Lewis Christmas 

https://www.youtube.com/watch?v=owGykVbfgUE Old Spice

b) The ways that social media is used by the advertisers to encourage audiences to share 

c) What makes audiences want to send adverts viral (belonging, popularity, relationship talking point)

c) How social media is used to find out about your Psychographic profile

d) Define in YOUR OWN WORDS Viral Advertising - why is it so effective?

e) What 3 things make a successful Viral Ad Campaign?

Prep: 

Complete your Mobile Phone ad & embed to your blogs