Unit 22 Client Feedback

Embed this video on your Unit 22 Weebly page - 'Evaluation 2: Client feedback'

Feedback - questions for Mr French (expert)

Thursday you will record an audio interview with Mr French.

Here are the questions you will ask him on your Pairs as an Expert in Digital Media Production 

1. How strong is the stop motion effect, 

2. How strong are the editing techniques (add in the ones you have used such as beat editing) - any improvements?

3. How well has it been shot and framed - improvements? 

4. How controlled or professional and 'good' does it looks on screen, 

5. How appropriate for a youth (16-25) channel, 

6. Have I created a strong brand identity you can recognise? 

Use the results of this in your self assessment 

Suggested questions for your audience feedback

Homework: use survey monkey to question you Target Audience from your proposal (be as specific as you can based on who they are - age, gender, ethnicity, music preferences etc) 

Give to at least 5 people from your audience and encourage them to leave feedback on your YouTube video (thumbs up/down)

1. What channel is the ident promoting?

(Give them multiple choice options)

E4

BBC 3

MTV

URBAN NET

YEN TV

2. What type of channel do you think this is?

(Give them multiple choice options)

Rock Music channel

Hip hop music channel

Dane music channel

Black culture channel

Youth culture channel 

Cartoon channel

Young children's channel

3. What personality do you associate with this ident?

(Give them multiple choice options - Add in your own intended one from your proposal here)

Real

Exciting

Playful

Urban

Creative

Childish

Fun

Youthful

Dramatic

4. Did it appeal to you as a member of the intended audience

Yes

No

5. What did you like about the ident

(Give them multiple choice options)

The animation was smooth and looked good

The editing was fast and kept my interest 

It had a clever idea that I understood 

The actors or characters appealed to me/I could relate to

I could understand what type of channel it is and I might watch it

It looked professional in how it was shot 

There was enough happpening to keep my interest

6. What did NOT appeal to you or could be improved 

(Give them open comments box to write in)

Please give suggestions 

Please like or not like and share my ident

Evaluation - self assessment section

Write a 300 word (Pass) or 500 word (Merit) self assessment of your ident. You can refer to your audience and client research to support your points.

Pass 1. Describe what are the technical strengths of your ident and why?

You could consider:

The animation technique

The editing and how it works with the music

The use of green or blue screen

The effects filters

Merit 1. Explain why these are suitable for:

a) Appealing or grabbing the attention of the audience?

b) Why is this suitable for the purpose of branding the channel?

Add in screen shot examples 

Pass 2. Describe the technical weaknesses or what could be improved 

You could consider:

The animation technique

Your models or choice or actors 

The editing and how it works with the choice of music

The use of green or blue screen & the backgrounds you used

The effects filters

Merit 2. Explain why these need improving 

a) Appealing to the correct audience?

b) Why is this is not suitable for the purpose of branding the channel?

Add in screen shot examples 

Merit 3. What looks good visually about your ident and explain why these are strengths.

Merit 4. How well overall does this ident meet your original intentions from the proposal (the idea, recognise the correct personality, compare with the examples you looked at etc) 

22.D Task 9: Review own production work

Creative Decision - While making it, Artistic, Original, Imaginative

Production - shooting, molding, backdrops, animating, lighting

Post-production - effects, Music, Stop motion 

Outcomes:
3 things you creatively did whilst shooting & why/reasons
3 things you individually contributed towards the production & impact "without this the ident..."

For 2D.P8: learners will describe the decisions made during the production process which led to the final outcome.

Descriptions will cover decisions, revisions and refinements made at different stages within the production process , for example 

research, planning, 

production, 

post-production  e.g.: ‘I decided to film inside and use extra lighting’.

Learners who have worked as part of a team must describe their own individual contribution to the production process.

The learner may describe the technical or aesthetic choices which were made but will not justify or explain why these decisions were made.

For 2D.M7: learners will explain the decisions made during the production process which led to the final outcome.

Explanations will be detailed and will cover significant decisions made at various stages within the production process, for example 

research & planning, 

production, 

post-production 

Learners who have worked as part of a team must explain their own individual contribution to the production process.

The explanation of the final product should consider the original intentions as outlined in the proposal.

The learner should explain the final product in terms of its technical and aesthetic quality, 

its relevance to the target audience and 

its fitness for purpose. 

At Merit level explanations will be detailed will be illustrated with pertinent examples but there will be little reflection on whether the decisions made were entirely successful or on lessons learnt.

Student with work missing on weebly linked

State of Weeblys I have linked to the blog...

Students who will not achieve 2 or more Units

• Melissa - no work uploaded to weebly whatsoever NYA all Units
• Joanna - Unit 9 missing the Car Edit and images of prep for editing NYA, some unit 22 some work missing audience research and annotation NYA 
• Unit 2 - no work at all NYA
• Micheal Adofo - Unit 2 - need to upload PPT slides (images?), Unit 9 - needs car edit and images of preparing to edit
• Matthew Cox - Unit 2 work not uploaded proposal etc NYA. Unit 22 - Audience Survey Monkey results and Task 5a & b Aims not discussed or Aims of product research Proposal is L1P

Students who will not achieve Unit 22

• Patrick Kamara - incomplete - no individual sections done - brief, no product research, no audience research NYA
• Mudia - Unit 22 incomplete no audience research or annotation NYA
• Bradley - Unit 22 - no proposal or implementation plan NYA

Student who will achieve

• Christian M
• Marcus WT M depending on Detail
• Jonah WT M but no audience annotations on the Task 5a...L1P
• Dan Oke M complete and up to date
• Micheal Chibueze - WT M (all annotations together)
• Angel - WT M (22 and 2 all together)

Homework: Update your Weebly with your Unit 22

	HOMEWORK: Create a new page on your Weebly  and call it ‘Unit 22 Final Project’ Label each Task as per the writing in Bold GREY is individual work Task 7 is group work – YOU MUST MAKE SURE YOU HAVE ALL THE WORK FROM YOUR GROUP MEMBERS ON YOUR WEEBLY
22A	Task1: Write Own Brief Ž        1. What you are adapting Ž        2. Audience Ž        3. Purpose Ž        4. Idea
	Task 2: Product Research Ž        5. 3 x Idents Product & Format Research Ž        6. Mind Map Results
	Task 2: Platforms Ž        7. Platforms & Distribution Mood Board
	Task 4: Audience Research 1 Ž        8. Audience Research Survey Monkey Ž        9. Results
	Task 4: Audience Research 2 Ž        10. Audience Research Focus Group Ž        11. Results
	Task 5: Annotations of Product & Format Ž        12. Aims Ž        13. Results/ Ž        14. Conclusions Ž        15. How it changed developed your idea
	Task 5: Annotations of Audience Survey Monkey Ž        16. Aims Ž        17. Results/ Ž        18. Conclusions Ž        19. How it changed developed your idea
	Task 5: Annotations of Audience Focus Group Ž        20. Aims Ž        21. Results/ Ž        22. Conclusions Ž        23. How it changed developed your idea
22B	Task 6: Proposal Ž        24. Proposal Ž        25. Implementation Plan
	Task 6: Development Work Ž        26. Ident Logo design Ž        27. storyboard draft Ž        28. Model of logo
	Task 7: Preproduction & management Log/Notes (pass in bold) Ž        1. Production Schedule Ž        2. Risk Assessment Ž        3. Copyright Permission Ž        4. Resource List Ž        5. Costing Budget Breakdon Ž        6. Equipment Booking Ž        7. Storyboard Ž        ? Test Shots/Models Ž        8. Script Ž        9. Notes on worksheet Ž        10. Video Diary

Unit 22: Briefing 3 weeks remaining

Starter: Write down the identity, characteristics, personality that describes the person sitting next to you - don't write their names

Your idea - IDENT-ity - what does
What is your idea and what is the personality of your channel?
How does your idea represent "slick", "cool", "drama queen", "humourous" etc.. VISUALLY (colours, characters, fonts, background) 
How will it appeal to the intended audience (age, gender etc...)

Words associated with Urban Net channel:

FREEDOM
'OUT THERE'
LAID BACK
STREET
ROCK
UNIQUE
YOUTHFUL
RESISTANT
ARTISTIC
CREATIVE
EXPLORATIVE
FAST CRAZY HYPER
DIVERSE

10 MIN COUNTDOWN TO EXPLAIN HOW YOUR IDEA WILL DO THIS

The following students did not attend the Workshop and will be placed on D1 if their work is not complete

• Joanna
• Michael C
• Michael A
• Matthew
• Bradley
• Melissa

This lesson: You will pitch your ideas for your Ident. You will be paired up based on the quality and completeness of your Developmental Work and Proposal.

By the end of this week you must have completed your

1. Pre-production Portfolio
2. Personal Team Management Log

See worksheets for details, outcomes and the post on the Homework due Wednesday for some resources.

Deadline Friday 5pm

You must complete your animation by the end of next week.

Exemplar Proposal for Task 6 Distinction

Ident Project Proposal

[NAME OF FREELANCER/COMPANY] proposes to produce, shoot, and edit a promotional video for [THE CLIENT]. The purpose of the video will be to showcase new features available on [THE CLIENT]’s website. The video will take the form of one 2-3 minute video that includes live action footage and basic graphics/text as well as 2D animation. The concept and script shall be provided by the client in English.

An Ident is a clip which is between 5-30 second used for advertisement or identity to television show or broadcaster. 

For our Ident we are going to film interior and exterior of building and streets which is going to feature 3-4 subliminal Macro shots which is a nod to our influence Lynch. We intend to use blue filters which again is featured in Lynch’s films so we thought this was produce a visual similar to his work. We are hopefully going to use Rigs and stedicams for our DSLRS so that all the shots are solid and aren’t distorted. For the big reveal we are going to feature the channel 4 logo parallax into sight which is featured in channel 4’s own idents.

The process will involve creating storyboards, learning and drawing the construction of the human form (where actors are involved), Set development and Prop creation. Storyboarding creates a picture for the director and helps them to reflect it in filming. For our storyboard we going to draw up 20 frames which is to represent the 20 seconds our Ident is going to last. Then if we have enough time edit them on photoshop to look professional and add colour to the frames than need colour. We don’t need to feature set design as we are having exterior and interior of buildings as our set but it would be good to look into for the Macro shots so it something to keep in mind. As for prop creation again we will be relying on already man made work but for some parts such as creating the Logo we may need to plan and design props.

We would need to look at loaning equipment from college such as microphones and camera (equipment included) to produce our work which is featured outside the building and maybe consider health and safety risks and keeping the equipment safe. What we need to consider is implications we cannot control such as the weather so we need to plan it on a day also social factors such as other people we may need to film in the evening to reduce the risk of interrupting other people. We will have half a week of test piece filming and then a whole week of actual film. Then the week afterwards we will need to look at editing.

At the end of the project I hope to have produced with my partner a 20 second ident that reflects the ideas stated within this proposal. We would then evaluate the work that we created and reflect on the work we have produced.

Pre-Production – provided by the client.

Shooting (1 Camera Operator, 1 Graphic Animator) – up to 10 hrs each
$900
Includes all necessary equipment for a 1-camera shoot, including HD camera and a lav mics. Shooting will include demonstration of website use, rehearsing lines, blocking & staging, shooting multiple angles & several takes, close-ups, capturing audio, developing script, lighting if needed. Graphics & Animation includes 2D rendering using images sourced by requested by the client.

Editing (1 Editor, 1 Week)
$500
Includes digitizing, rough cut, fine edit, transitions, rendering, titling & graphics, color correction, audio syncing, music tracks, broadcast standards. Two rounds of edits per video.

Exporting/Deliverables
$200
Includes media conversions, DVD and/or Blu-Ray Disc authoring, Data Disc with full-resolution video for broadcast and web uploads . A portable “thumb” external hard drive with all final exports in full HD will be delivered to the client upon request. Includes all expenses for video tape, lighting expendables, mileage and other expenses.

Grand Total…………………………………………………….$1600.00

Thank you,
John Smith
Video Producer
www.johnsmith.com

Introduction Form for a Proposal

http://www.sneakglobal.com/promo-and-ident-video-production.html

Introduction

Why would I want to produce a video promo or ident? Sneak is a video production company with track record in creating promos and idents.

What are video promos and idents?

Video promos and idents are very short branded video clips that sit in-front or between longer-form content.  Typical examples including channel branding for broadcast channels such as BBC 1 and 2 and Channel 4 where the creation of filmed and animated idents has practically become an art-form!  These type of mini-productions are increasingly being used to showcase brands who sponsor TV and online video programming as well as video pre-rolls for streamed content from sites such as YouTube.

Video promos and idents act as a creative, impactful and memorable visual signature to note a brands involvement or association with a particular piece of content or original programming - particularly as that programming is increasingly spread over a large number of channels rather than on an already branded destination such as a website or Facebook page.  Often, branded content is created around subjects and topics that are only indirectly associated with the brand behind them.  As a result promos and indents serve as an effective way to promote the connection between the content the audience is enjoying the the brand responsible for giving it to them, without distracting from the main event.

Sneak makes promotional videos, broadcast sponsorship dents, break bumpers, animated logos and TV title sequences.

Sneak has created promos and idents that promote involvement or association of brands with TV shows, events, exhibitions and experiences.  From short-form visual stings showing a brands' sponsorship of a TV program to animated logos that top and tail original online video programming, through to completely conceived and designed TV title sequences and break bumpers.

Homework Task 7 - due 13th May

Objective: To complete the Pre-production Portfolio as a Team of 3-4, and maintain a Production Management Log 

Instructions and Worksheet to complete/checklist is here

Here are some templates to help you 

1. Production Schedule using a GANTT Chart 

2. Risk Assessment

5. Budget

6. Crew/Production Roles (D)

7. Script

8. Storyboard

Client Feedback RAOK

Photoshop Animation - Starter

Matthew RAOK Video

B.3 Design your logo - Developmental work - Logo Design

https://sketch.io/sketchpad/ 

https://www.youtube.com/watch?v=aEj7ZgKnFI8

Weebly Portfolio pages layout and contents for final submission

Unit 3 Urban Net:
1. Skins S3 Trailer
2. Misfits S1 Episode 5 
3. Report on "3A Key Features of Fiction - Genre, Narrative and Representation" of Youth in Teen Drama 
4. Prezi on "3B Technical Aspects" in Skins
5. "3A Key Features of Promotion - Viral Buzz, Demographics & Psychographics & Persuasive Techniques"
6. The Viral video for the above work
7. "3.C Random Acts of Kindness Final Video"
8. "3.C RAOK Feedback and Evaluation"
9. Client video feedback 

Unit 9 BFI website editing guide
1. "9.A Timeline on Pioneer Directors and Style" (Individual)
2. "9.A Timeline on Editing Technology" (Individual)
3. Paired Audio Commentary 1: "9.A Pioneers and Styles of Editing"
4. Paired Audio Commentary 2: "9.A Technology linear to nonlinear" 
5. "9.A Worksheet/blogpost on Purposes of editing - Time, Space & Rhythm" (Individual)
6. 3 X video clips for Time (Karate Kid), Space (Avengers or Cousin Avi), Rhythm (Music Video or Avengers Fight)
7. "9.A Worksheet/blogpost Portfolio of Continuity Techniques, Alternative Techniques & Transitions"  (Individual)
8. Paired Audio Commentary 3: "9.B Continuity Techniques and Transitions"
9. Paired Audio Commentary 4: "9.B Alternative Techniques" 
10. Video Clips of Continuity examples & Transitions (Avengers, Star Wars, etc)
11. Video Clips of Alternative examples (Cousin Avi, Inception, We Come One Music Video)
12. "9.C Preparation for editing" - screen shots
13. "9.C BFI Video Guide edit" 
14. "9.C Random Acts of Kindness Final Edit"
15. "9.D Random Acts of Kindness Evaluation of Edit" 

Unit 2 Random Acts of Kindness
1. "2.A Annotated brief Random Acts of Kindness"
2. "2.A Ideas Generation Discussion" video
3. "2.A 2 or 3 initial ideas written summary" & include your research into Viral Ads & audience
4. "2.A Visual moodboard and Audience Profile" (if you did one) 
5. "2.A Focus Group" video
6. "2.B Proposal"
7. "2.B Pitch Presentation"
8. "2.B Pitch" Video 
9. "2.C Preproduction Portfolio"
10. "2.C Production Management Meetings"
11. "2.C Team Details, Revisions and Contingency" - Task 10 worksheet

RAOK Unit 9D Evaluation of the Editing

9D.P8	explain (give reasons for) which editing techniques you used, (Beat Editing, Match on Action, Continuity, Fast Paced, 30 seconds, Is it Creative? non linear, alternative editing like montage or jump cuts, fast forward effects?)
	Why you think they worked well (youth audience, viral, special effects, clear narrative gets the message across, holds interest, unusual, looks like a music video?)
	Why are these techniques suitable?
	Which techniques were successful based on your peer feedback?
9D.M7:	analyse (the meaning or purpose of) the editing techniques you used, (appealing to youth audience, creating interest, getting message across)
	Give examples of specific techniques and transitions, include screen grabs if preferred
	How skilfully/how well have you used them (are they effective or do they look like editing mistakes? Does it flow, look professional?)
9D.D5	Evaluate (both the strengths and weaknesses) Which techniques and transitions worked well? in terms of  the intention/purpose of the video (the message of the campaign, engaging young people 16-25, make the campaign go viral)
	Which did not? in terms of  the intention/purpose of the video (the message of the campaign, engaging young people 16-25, make the campaign go viral) and
	How successfully you fulfilled the brief based on editing (what you would improve, what extent did it do its job?)
9D.L1P8	·         You have summarised what only you believe are the strengths in your work. ·         You do not consider the opinions of your feedback ·         This lacks reasons for why you think these are strengths ·         and/or consideration of the intentions of the brief

Ident production research

2A.P1 and 2A.P2: develop an idea for a digital media product through carrying out relevant research activities	Ž        All Research is carried out, but not fully explored or used. Ž        The chosen idea has been developed/improved but will lack depth or detail. Ž        Research activities include some consideration of existing idents and Ž        formats, Ž        at least one example of audience research, such as a survey monkey questionnaire or focus group.
2A.M1 and 2A.M2 develop an idea for a digital media product through carrying out a series of research activities which provide a deeper exploration than at 2A.P2	Ž        The chosen idea is clearly defined and developed to consider the finer details, e.g. about colours and logo design, Ž        It shows evidence of creative decisions and revisions made during the development. Ž        Research activities will include consideration of existing digital media products, Ž        formats and Ž        audience research, (for example questionnaires and focus groups). Ž        research is purposeful and Ž        you have used the findings to shape a suitable idea for production.
For 2A.D1: develop an idea for production through carrying out a thorough series of research activities.	Ž        The chosen idea is very well defined and visualised clearly through detailed development, Ž        with justifications for creative decisions and revisions Ž        Research activities will include thoughtful analysis of existing digital media products and formats, past, present or new examples of the chosen product, and Ž        audience research where results are reliable and methods are wide ranging, (focus groups, online questionnaires, social network responses.) Ž        Conclusions can be drawn from the research to support and shape an imaginative idea for production.