Introduction
Why would I want to produce a video promo or ident? Sneak is a video production company with track record in creating promos and idents.
What are video promos and idents?
Video promos and idents are very short branded video clips that sit in-front or between longer-form content. Typical examples including channel branding for broadcast channels such as BBC 1 and 2 and Channel 4 where the creation of filmed and animated idents has practically become an art-form! These type of mini-productions are increasingly being used to showcase brands who sponsor TV and online video programming as well as video pre-rolls for streamed content from sites such as YouTube.
Video promos and idents act as a creative, impactful and memorable visual signature to note a brands involvement or association with a particular piece of content or original programming - particularly as that programming is increasingly spread over a large number of channels rather than on an already branded destination such as a website or Facebook page. Often, branded content is created around subjects and topics that are only indirectly associated with the brand behind them. As a result promos and indents serve as an effective way to promote the connection between the content the audience is enjoying the the brand responsible for giving it to them, without distracting from the main event.
Sneak makes promotional videos, broadcast sponsorship dents, break bumpers, animated logos and TV title sequences. |
Sneak has created promos and idents that promote involvement or association of brands with TV shows, events, exhibitions and experiences. From short-form visual stings showing a brands' sponsorship of a TV program to animated logos that top and tail original online video programming, through to completely conceived and designed TV title sequences and break bumpers.
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