Exemplar Proposal for Task 6 Distinction

Ident Project Proposal

[NAME OF FREELANCER/COMPANY] proposes to produce, shoot, and edit a promotional video for [THE CLIENT]. The purpose of the video will be to showcase new features available on [THE CLIENT]’s website. The video will take the form of one 2-3 minute video that includes live action footage and basic graphics/text as well as 2D animation. The concept and script shall be provided by the client in English.

An Ident is a clip which is between 5-30 second used for advertisement or identity to television show or broadcaster. 

For our Ident we are going to film interior and exterior of building and streets which is going to feature 3-4 subliminal Macro shots which is a nod to our influence Lynch. We intend to use blue filters which again is featured in Lynch’s films so we thought this was produce a visual similar to his work. We are hopefully going to use Rigs and stedicams for our DSLRS so that all the shots are solid and aren’t distorted. For the big reveal we are going to feature the channel 4 logo parallax into sight which is featured in channel 4’s own idents.

The process will involve creating storyboards, learning and drawing the construction of the human form (where actors are involved), Set development and Prop creation. Storyboarding creates a picture for the director and helps them to reflect it in filming. For our storyboard we going to draw up 20 frames which is to represent the 20 seconds our Ident is going to last. Then if we have enough time edit them on photoshop to look professional and add colour to the frames than need colour. We don’t need to feature set design as we are having exterior and interior of buildings as our set but it would be good to look into for the Macro shots so it something to keep in mind. As for prop creation again we will be relying on already man made work but for some parts such as creating the Logo we may need to plan and design props.

We would need to look at loaning equipment from college such as microphones and camera (equipment included) to produce our work which is featured outside the building and maybe consider health and safety risks and keeping the equipment safe. What we need to consider is implications we cannot control such as the weather so we need to plan it on a day also social factors such as other people we may need to film in the evening to reduce the risk of interrupting other people. We will have half a week of test piece filming and then a whole week of actual film. Then the week afterwards we will need to look at editing.

At the end of the project I hope to have produced with my partner a 20 second ident that reflects the ideas stated within this proposal. We would then evaluate the work that we created and reflect on the work we have produced.

Pre-Production – provided by the client.

Shooting (1 Camera Operator, 1 Graphic Animator) – up to 10 hrs each
$900
Includes all necessary equipment for a 1-camera shoot, including HD camera and a lav mics. Shooting will include demonstration of website use, rehearsing lines, blocking & staging, shooting multiple angles & several takes, close-ups, capturing audio, developing script, lighting if needed. Graphics & Animation includes 2D rendering using images sourced by requested by the client.

Editing (1 Editor, 1 Week)
$500
Includes digitizing, rough cut, fine edit, transitions, rendering, titling & graphics, color correction, audio syncing, music tracks, broadcast standards. Two rounds of edits per video.

Exporting/Deliverables
$200
Includes media conversions, DVD and/or Blu-Ray Disc authoring, Data Disc with full-resolution video for broadcast and web uploads . A portable “thumb” external hard drive with all final exports in full HD will be delivered to the client upon request. Includes all expenses for video tape, lighting expendables, mileage and other expenses.

Grand Total…………………………………………………….$1600.00

Thank you,
John Smith
Video Producer
www.johnsmith.com