Ident production research

2A.P1 and 2A.P2: develop an idea for a digital media product through carrying out relevant research activities	Ž        All Research is carried out, but not fully explored or used. Ž        The chosen idea has been developed/improved but will lack depth or detail. Ž        Research activities include some consideration of existing idents and Ž        formats, Ž        at least one example of audience research, such as a survey monkey questionnaire or focus group.
2A.M1 and 2A.M2 develop an idea for a digital media product through carrying out a series of research activities which provide a deeper exploration than at 2A.P2	Ž        The chosen idea is clearly defined and developed to consider the finer details, e.g. about colours and logo design, Ž        It shows evidence of creative decisions and revisions made during the development. Ž        Research activities will include consideration of existing digital media products, Ž        formats and Ž        audience research, (for example questionnaires and focus groups). Ž        research is purposeful and Ž        you have used the findings to shape a suitable idea for production.
For 2A.D1: develop an idea for production through carrying out a thorough series of research activities.	Ž        The chosen idea is very well defined and visualised clearly through detailed development, Ž        with justifications for creative decisions and revisions Ž        Research activities will include thoughtful analysis of existing digital media products and formats, past, present or new examples of the chosen product, and Ž        audience research where results are reliable and methods are wide ranging, (focus groups, online questionnaires, social network responses.) Ž        Conclusions can be drawn from the research to support and shape an imaginative idea for production.