3.C Evaluation of RAOK

3C Evaluation of the video (shoot, edit, idea)	9C.P5	·         You have explained (given reasons how and why) how your moving image production has fulfilled the brief (get across message of pass it on, target 16-25 year olds, make it go viral) and ·         met its purpose. ·         You have explained why the production worked well and ·         where there are areas for improvement, ·         using general rather than detailed examples.
	9C.M5	·         You have analysed (examined and considered how or why) how your moving image production has fulfilled the brief (get across message of pass it on, target 16-25 year olds, make it go viral) and ·         met its purpose (in what ways is it effective , did it work well?). ·         As well as analysing why the production worked well, you also ·         pinpoint specific areas for improvement and ·         Judge, consider or examine how far the brief and purpose have been met by your video (as suggested by your client, peers or target audience). ·         You may have detailed comments on specific camerawork or editing skills as examples (suggested by your client, peers or target audience).
	3C.D5:	·         You have evaluated (strengths and weaknesses of) the choices made during your moving image production and ·         Discuss how those choices have enabled you to fulfil the brief and purpose of the campaign. (get across message of pass it on, target 16-25 year olds, make it go viral) ·         You have pinpointed crucial parts of the video you decided to include which led to success (specific shots, angles or mise-en-scene or music), ·         You reflect on areas for improvement and ·         Discuss how your original intentions (what you wanted to do) may have been revised by the practicalities of time, budget, permissions, resources etc (what you were able to do)
	3C.L1P5:	·         You have summarised what you consider to be the best parts of the production and ·         Summarised why. ·         The evaluation is very descriptive and ·         contains many one-sided comments that do not consider weaknesses or feedback, and ·         are not evidenced in the video