Evaluation - self assessment section

Write a 300 word (Pass) or 500 word (Merit) self assessment of your ident. You can refer to your audience and client research to support your points.

Pass 1. Describe what are the technical strengths of your ident and why?

You could consider:

The animation technique

The editing and how it works with the music

The use of green or blue screen

The effects filters

Merit 1. Explain why these are suitable for:

a) Appealing or grabbing the attention of the audience?

b) Why is this suitable for the purpose of branding the channel?

Add in screen shot examples 

Pass 2. Describe the technical weaknesses or what could be improved 

You could consider:

The animation technique

Your models or choice or actors 

The editing and how it works with the choice of music

The use of green or blue screen & the backgrounds you used

The effects filters

Merit 2. Explain why these need improving 

a) Appealing to the correct audience?

b) Why is this is not suitable for the purpose of branding the channel?

Add in screen shot examples 

Merit 3. What looks good visually about your ident and explain why these are strengths.

Merit 4. How well overall does this ident meet your original intentions from the proposal (the idea, recognise the correct personality, compare with the examples you looked at etc)