https://m.youtube.com/watch?v=0pNfh4KbBQE&client=mv-vf-uk&safesearch=always
Objective: to collect focus group feedback to develop and improve your ideas
P collect and record focus group feedback on your idea
M design and ask specific focus group questions to develop your idea
D present results and conclusions to your focus group answers to improve or develop your idea
1. Is the idea appropriate for the campaign?
2. Does it appeal to you as the intended audience
3. Is it clear what the message is?
4. Is it memorable and interesting?
5. Would it make you like/post/retweet it?
6. Is it effective in making you want to take take part?
7. Is this advert able to pass ASA rules?
8. Improvements
Film focus group
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