Task 6: Proposal

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues

Grading Criteria
P2 Summarise a selected idea for a digital media product which demonstrates the requirements of the brief and relevant planning issues.

M2 Explain a selected idea for a digital media product, effectively demonstrating the requirements of the brief and relevant planning issues.

D2 Justify the selected idea for a digital media product, comprehensively demonstrating the requirements of the brief and relevant planning issues.

Merit

Most, but not all, planning issues will have been considered: logistics, for example, transport, moving equipment; resources, for example types of microphones, props, green screen; legal, for example watershed; ethical, for example, promoting violence; cost, for example buying props, paying transport fares

Distinction

All the planning issues will have been given detailed consideration, for example logistics (filming in poor weather, finding actors for weekend recording sessions), legal (for example watershed, copyright issues), ethical (for example promoting violence, gender representations, industry regulations). 

Task 6: From your summary of ideas, write a proposal with considerations of the following:

a)    logistics: (location, timeframe, or level of organisation required)

b)    legal, moral and ethical issues: (offensive, dangerous, Advertising Standards Authority)

c)    cost & your budget (would this prohibit the production from being made?)

Legal, Moral & Ethical Issues Activity: Read the article below and look at slide 3 of the PPT
http://www.theguardian.com/voluntary-sector-network/poll/2012/jul/31/charities-advertising-asa-shocking

http://www.bbc.co.uk/news/magazine-18243577 

ASA – Advertising Standards Authority from sampsonrachael1190

Proposal Structure

Unit 2 Random acts of kindness proposal from ctkmedia

Prep work

Unit 2 Learning aim B: Pitch ideas for a digital media product

Deadline 15/1/16

What you must produce:

Pitch PowerPoint 

A pitch to camera (live or prerecorded)

Objective: To contribute towards a pitch that communicate concepts and ideas to a client, in a clear and concise form to persuade the client to approve the concept or idea

Task 7: Create a PowerPoint to accompany your pitch

a)    include and highlight the technical vocabulary

b)    use titles to structure each slide (use old spice as a model)

c)    check your spelling (show you have proof read mistakes by screengrabs of original draft)

Pitch Structure:

Intro: Your understanding of requirements of The Campaign

Key messages to get across

Idea for the advert (Narrative B-M-E)

Target Audience (Psychographic & Demographic (Age, Gender, College Students)

Feedback from Focus Group

Intended response from audience

Platforms where it will be distributed (ie Youtube, Campaign websites, Social Media sites)

Logistics and resources (location, timeframe)
Budget & Ethical/Moral Considerations

Conclusion - how this will meet the requirements of the brief

Q&A