Week 18 Session 1: Getting the message across and script

Pass - Describe the Narrative, camera, locations, colours, lighting, editing and sound

Merit - Explain the USE and PURPOSE of Narrative, camera, locations, lighting, editing and sound 

Distinction - Analyse the MEANING and MESSAGE of the Narrative, camera, locations, editing and sound to PERSUADE the audience


Objective: To understand how to present the campaign message in a clear and creative (D) way.

What's the message - stand in the corner look at charity ads and message

1. 
To check your smoke alarm
To repeat what the child is saying
To get an exorcist
To be aware of house fires

2.
To call an ambulance
To be aware of motorbikes
To not overtake cars
To join the paramedics

3.
To join St John's Ambulance
Parks can be dangerous
To do basic First Aid training
To keep your eyes on what's happening - not your phone

How to get message across - how has it been shot?

Use your iPads to screen grab each shot - allocated project.
How many shots?
What types?
Moving or still?
What editing techniques does it use?
Why?

Put together 3 ideas to so the campaign- choosing outcomes 

Assessment Task: peer assess Pitches

Plenary:

Which ideas get the Message across - how would we film it?

Put together 3 ideas to so the campaign- choosing outcomes by the target audience 

Brainstorm - 

How is it shot?