Homework Week 15 Complete Task 5 and Task 6

Unit 2 Learning aim A: Understand how to develop ideas for a digital media product

What you must produce:

1. Research summary with annotations

2. Proposal

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues

  

Task 5: Individually produce the following written activities:

e)    a written summary of ideas with comment on *considerations which were discounted or selected and why (in relation to the brief)

f)     written annotations on the requirements of the brief on your summary of ideas

Grading criteria

P2 In summarising the idea the  initial assessment of the brief will be adequate in consideration of who, why, what and where, 

• target audience (teenagers), 
• purpose (promotion and Viral Buzz), 
• platform (Youtube, Social Networking sites, Viral sharing)

M2 the learner will select an idea from two or more. When explaining the selection of the idea, the learner’s interpretation of the brief will show some detailed consideration of who, why, what and where

• target audience (UK teens 16-15), 
• purpose (to promote the Random Acts of Kindness Week Campaign and get across the key messages), 
• platform (Viral video for Youtube and other Social Networks, the charity's UK website)

Most, but not all, planning issues will have been considered: logistics, for example, transport, moving equipment; resources, for example types of microphones, props, green screen; legal, for example watershed; ethical, for example, promoting violence; cost, for example buying props, paying transport fares

D2 In justifying the selection of the idea the learner’s analysis of the brief will show detailed consideration of who, why, what and where 

• target audience (British 16-25-year-old college and university students who may be living away from home), 
• purpose (encourage Random Acts of Kindness and the Pass It On Message, to promote the aims/mission of the campaign - see below) 
• platform (a Viral Video on specific websites that the audience would be found at, college and university websites, Rude Tube, a segment on Russel Howard's good news etc)

All the planning issues will have been given detailed consideration, for example logistics (filming in poor weather, finding actors for weekend recording sessions), legal (for example watershed, copyright issues), ethical (for example promoting violence, gender representations, industry regulations). 


Mission

"At Random Acts, it’s our mission to conquer the world one random act of kindness at a time. We are here to inspire acts of kindness around the world both big and small to change lives for the better.

Our Values

• Every individual can be a catalyst for positive change in the world and in his/her own life.
• Each person can make a positive impact within his/her social network and community.
• Kindness breeds kindness.

First - look at examples for your research of Random Acts of Kindness for Pay It Forward Day.

http://www.pinterest.com/rakfoundation/rakweek2015/ 

Remember your brief is to come up with ideas for an advert that promotes the message of the campaign and ideas for College students to carry out

https://www.youtube.com/watch?feature=player_detailpage&v=8mcIwwr8Dik 

Deadline 22/1/16