Friday, 29 January 2016

Week 18 Session 1: Getting the message across and script



Pass - Describe the Narrative, camera, locations, colours, lighting, editing and sound

Merit - Explain the USE and PURPOSE of Narrative, camera, locations, lighting, editing and sound 

Distinction - Analyse the MEANING and MESSAGE of the Narrative, camera, locations, editing and sound to PERSUADE the audience


Objective: To understand how to present the campaign message in a clear and creative (D) way.

What's the message - stand in the corner look at charity ads and message

1. 
To check your smoke alarm
To repeat what the child is saying
To get an exorcist
To be aware of house fires

2.
To call an ambulance
To be aware of motorbikes
To not overtake cars
To join the paramedics

3.
To join St John's Ambulance
Parks can be dangerous
To do basic First Aid training
To keep your eyes on what's happening - not your phone


How to get message across - how has it been shot?

Use your iPads to screen grab each shot - allocated project.
How many shots?
What types?
Moving or still?
What editing techniques does it use?
Why?

Put together 3 ideas to so the campaign- choosing outcomes 

Assessment Task: peer assess Pitches
Plenary:
Which ideas get the Message across - how would we film it?

Put together 3 ideas to so the campaign- choosing outcomes by the target audience 

Brainstorm - 
How is it shot?

Sunday, 24 January 2016

Week 18 Session 2: Shooting sequences practical video

Objective: To film a sequence of shots to create continuity and follow the action 

Task 9: Allocate group roles and complete the following tasks for your pre-production planning portfolio:


Expert Sub Team 1 Task: Research the Skills and Responsibilities for your Crew roles (use cards)


  • CAMERA OPERATOR
  • LIGHTING & SOUND TECHNICIAN
  • DIRECTOR
  • PRODUCER
  • EDITOR

Pass - Describe what it is/what they do/what they are responsible for 
Merit Practical - Show how you do it (by filming)
Merit - Explain why you need them to make the shoot happen
Distinction - Analyse what skills/personal and practical you need for the role & justify your choice of Crew

Expert Sub Team 2 Task:

Watch the videos below and produce a bullet-point guide on how to shoot sequences

P: Describe what you have to do to shoot a sequence
M: Explain how you do it
D: Instruct your team how to do it and evaluate their skills






Expert Sub Team 3 Task: Pre-production planning 

Look at existing sequence and plan it out to reproduce in college. 

Pass - Complete the Pre-production documents
Merit - Explain it's purpose

Distinction - Instruct others how to do this


What you have to produce for the Whispa advert or Nike track one

  1. Storyboard sheets needed (screen shots from ipad) 
  2. Script - visual/audio

Scriptwriting PSA Commercial Script from Em2490


  1. Recce - images from site & photograph risks when shooting
  2. Complete a risk assessment form for the room https://drive.google.com/file/d/0B15FWaY5r7MNdUpOVmJzR3dDY0k/view?usp=sharing 
  3. Props (eBay/amazon), costume - get images and annotate
  4. Actors - casting test shots/ auditions (all act in each other's - get images of actors posing)
  5. Booking list for the equipment - fill in and photograph Booking Sheet Mr French


Pre-production planning documents - here are the template hyperlinked on this L3 brief to download the templates

What is the purpose of the planning task?


Team Activity: Apply to demonstrate your success in the above tasks 

Short 12 shot sequence "Pass It On"/The Handover
What you have to do:
Shoot a SILENT, STATIC sequence of 
a character exchanging a look - 'passing it on' and messaging another student

Pass
Shoot a sequence of SILENT, STEADY and STATIC single camera shots (Close Ups, POV, Mid Shots, High/Low Angles)

Merit
...which maintains continuity (using 180 degree rule, Match on Action, Eyeline Matches, Cut Aways) and compresses action

Distinction 

...to follow the action, create interest and REALISM 
Homework: 
1. Make adjustments to your previous written tasks and upload missing work based on feedback & copy & paste annotations on brief

2. 2 hours on your Final Production Documents:
http://l2media15.blogspot.co.uk/2016/01/unit-3c1-pre-production-portfolio-log.html 











Friday, 22 January 2016

Task 6: Proposal

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues

Grading Criteria
P2 Summarise a selected idea for a digital media product which demonstrates the requirements of the brief and relevant planning issues.

M2 Explain a selected idea for a digital media product, effectively demonstrating the requirements of the brief and relevant planning issues.

D2 Justify the selected idea for a digital media product, comprehensively demonstrating the requirements of the brief and relevant planning issues.



Merit
Most, but not all, planning issues will have been considered: logistics, for example, transport, moving equipment; resources, for example types of microphones, props, green screen; legal, for example watershed; ethical, for example, promoting violence; cost, for example buying props, paying transport fares


Distinction
All the planning issues will have been given detailed consideration, for example logistics (filming in poor weather, finding actors for weekend recording sessions), legal (for example watershed, copyright issues), ethical (for example promoting violence, gender representations, industry regulations). 


Task 6: From your summary of ideas, write a proposal with considerations of the following:
a)    logistics: (location, timeframe, or level of organisation required)
b)    legal, moral and ethical issues: (offensive, dangerous, Advertising Standards Authority)
c)    cost & your budget (would this prohibit the production from being made?)

Legal, Moral & Ethical Issues Activity: Read the article below and look at slide 3 of the PPT
http://www.theguardian.com/voluntary-sector-network/poll/2012/jul/31/charities-advertising-asa-shocking
Proposal Structure


Prep work
Unit 2 Learning aim B: Pitch ideas for a digital media product

Deadline 15/1/16

What you must produce:
Pitch PowerPoint 
A pitch to camera (live or prerecorded)

Objective: To contribute towards a pitch that communicate concepts and ideas to a client, in a clear and concise form to persuade the client to approve the concept or idea


Task 7: Create a PowerPoint to accompany your pitch
a)    include and highlight the technical vocabulary
b)    use titles to structure each slide (use old spice as a model)
c)    check your spelling (show you have proof read mistakes by screengrabs of original draft)

Pitch Structure:

Intro: Your understanding of requirements of The Campaign

Key messages to get across
Idea for the advert (Narrative B-M-E)

Target Audience (Psychographic & Demographic (Age, Gender, College Students)

Feedback from Focus Group

Intended response from audience

Platforms where it will be distributed (ie Youtube, Campaign websites, Social Media sites)

Logistics and resources (location, timeframe)
Budget & Ethical/Moral Considerations

Conclusion - how this will meet the requirements of the brief

Q&A































Monday, 18 January 2016

Unit 2 Pitch & Powerpoint (Deadline Friday 25th Jan)

P3 Pitch an idea, in two formats, for a digital media product demonstrating appropriate use of verbal and written communication techniques

M3 Pitch an idea, in two formats, for a digital media product demonstrating effective use of verbal and written communication techniques

D3 Pitch an idea, in two formats, for a digital media product demonstrating confident and correct use of verbal and written communication techniques


Unit 2 Learning aim B: Pitch ideas for a digital media product

Objective: To contribute towards a pitch that communicate concepts and ideas to a client, in a clear and concise form to persuade the client to approve the concept or idea

Task 7: Create a PowerPoint to accompany your pitch
a)    include and highlight the technical vocabulary
b)    use titles to structure each slide (use old spice as a model)
c)    check your spelling (proof read mistakes by screengrabs of original draft)

Task 8: Record or deliver a confident and enthusiastic live pitch demonstrating:
a)    clarity of voice (no mumbling), and tone (enthusiasm)
b)    clarity of expression
c)    use of technical language where appropriate (eg target audience, viral, psychographics, genre, narrative)
d)    Maintain eye contact and the interest of the audience


Deadline Friday 25-29/1/16

Learning aim B: Pitch ideas for a digital media product

The use of verbal and written communication techniques, to both convey their idea and enthuse and persuade their audience (as if trying to get funding from a producer), is the focus. 

For Pass: communicate the basic premise of their idea and demonstrate appropriate use of verbal and written communication techniques through their pitch, level of voice, appropriate tone/register of voice, or readable writing, some spelling or grammar errors and some attempt to persuade the audience.

For 2B.M3: voice is clear and projects well with only occasional lapses in fluency, the written content is well presented, few spelling or grammar errors, points are reinforced, both written and verbal forms use persuasive techniques of language to ‘sell’ their idea and the idea is well communicated.

For 2B.D3: confident use of the verbal and written communication techniques through their pitch, tone of voice is pitched and adjusted when appropriate, format of the presentation is well thought out, technical language is used appropriately, points are explained clearly and clarified or expanded as appropriate, audience are kept engaged and there is strong use of persuasive techniques to ‘sell’ the idea. The idea is clear and concise with minimal spelling or grammatical errors. 

Sunday, 10 January 2016

Unit 2 Task 3: Ideas development Focus Group

https://m.youtube.com/watch?v=0pNfh4KbBQE&client=mv-vf-uk&safesearch=always 

Objective: to collect focus group feedback to develop and improve your ideas

P collect and record focus group feedback on your idea

M design and ask specific focus group questions to develop your idea

D present results and conclusions to your focus group answers to improve or develop your idea

1. Is the idea appropriate for the campaign?

2. Does it appeal to you as the intended audience

3. Is it clear what the message is? 

4. Is it memorable and interesting?

5. Would it make you like/post/retweet it?

6. Is it effective in making you want to take take part? 

7. Is this advert able to pass ASA rules?

8. Improvements 

Film focus group

Friday, 8 January 2016

Homework Week 15 Complete Task 5 and Task 6

Unit 2 Learning aim A: Understand how to develop ideas for a digital media product

What you must produce:

1. Research summary with annotations
2. Proposal

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues
  
Task 5: Individually produce the following written activities:
e)    a written summary of ideas with comment on *considerations which were discounted or selected and why (in relation to the brief)
f)     written annotations on the requirements of the brief on your summary of ideas



Grading criteria

P2 In summarising the idea the  initial assessment of the brief will be adequate in consideration of who, why, what and where, 


  • target audience (teenagers), 
  • purpose (promotion and Viral Buzz), 
  • platform (Youtube, Social Networking sites, Viral sharing)

M2 the learner will select an idea from two or more. When explaining the selection of the idea, the learner’s interpretation of the brief will show some detailed consideration of who, why, what and where


  • target audience (UK teens 16-15), 
  • purpose (to promote the Random Acts of Kindness Week Campaign and get across the key messages), 
  • platform (Viral video for Youtube and other Social Networks, the charity's UK website)


Most, but not all, planning issues will have been considered: logistics, for example, transport, moving equipment; resources, for example types of microphones, props, green screen; legal, for example watershed; ethical, for example, promoting violence; cost, for example buying props, paying transport fares


D2 In justifying the selection of the idea the learner’s analysis of the brief will show detailed consideration of who, why, what and where 



  • target audience (British 16-25-year-old college and university students who may be living away from home), 
  • purpose (encourage Random Acts of Kindness and the Pass It On Message, to promote the aims/mission of the campaign - see below) 
  • platform (a Viral Video on specific websites that the audience would be found at, college and university websites, Rude Tube, a segment on Russel Howard's good news etc)

All the planning issues will have been given detailed consideration, for example logistics (filming in poor weather, finding actors for weekend recording sessions), legal (for example watershed, copyright issues), ethical (for example promoting violence, gender representations, industry regulations). 



Mission
"At Random Acts, it’s our mission to conquer the world one random act of kindness at a time. We are here to inspire acts of kindness around the world both big and small to change lives for the better.

Our Values

  • Every individual can be a catalyst for positive change in the world and in his/her own life.
  • Each person can make a positive impact within his/her social network and community.
  • Kindness breeds kindness.


First - look at examples for your research of Random Acts of Kindness for Pay It Forward Day.

http://www.pinterest.com/rakfoundation/rakweek2015/ 

Remember your brief is to come up with ideas for an advert that promotes the message of the campaign and ideas for College students to carry out

https://www.youtube.com/watch?feature=player_detailpage&v=8mcIwwr8Dik 

Deadline 22/1/16

Tuesday, 5 January 2016

Unit 2C & Unit 3C.1 Pre-production Portfolio & Log (Assignment Deadline29th Jan 5pm )

Unit 2 PLANNING AND PITCHING A DIGITAL MEDIA PRODUCT

Learning aim C: Produce planning for a digital media product

P4 Produce an appropriate planning portfolio with basic organisation in preparation for a digital media production.
(necessary and appropriate planning documentation, for example for a brief written script outline, a basic storyboard, risk assessment, lists of necessary assets and a planning schedule. The brief will be included, items labelled, brief annotations). 

M4 Produce a detailed, organised, planning portfolio in preparation for a digital media production.

(The contents of the planning portfolio will be organised with a clear chronology of development through electronic blog, brief provided, minutes of team meetings detailed, details of revisions and decisions noted). 

D4 Produce a comprehensive, systematically organised, planning portfolio in preparation for a digital media production
(all planning documentation with a high level of detail, for example for digital moving image production, storyboards, shot lists, prop/costume/make-up list, location visits/photographs, shooting schedules, script drafting, permissions for filming, personnel required, equipment booking, health and safety (risk assessment), contingency plan. These would all be labelled, annotated and completed in detail.)

What you have to do: On your Weebly, Present the Group Pre-production Portfolio & your Activity Log with screen grabs etc. 



Unit 3 Moving Image Production Topic C.1 Group Pre-production Portfolio & Group Activity Log

Objective: Learners will need to follow a brief to produce a moving image product in a format, which serves a specific purpose for a specific audience.

Pass: to able to produce planning for a moving image product without anything being left to chance, and demonstrate adequate personal management skills so others have not had to undertake their role.

Merit: be able to produce detailed planning for a moving image product and demonstrate effective personal management skills, mostly taking responsibility for organising the production without being prompted.

Task 9: Allocate group roles and complete the following tasks for your pre-production planning portfolio:

a)    storyboards (Camera Operator)

b)    shot lists, (Camera Operator)

c)    lighting test shots, (Camera Operator)

d)    prop/costume/ make up list, (Director)


f)     shooting schedules, (Production Manager)

g)    script drafting, (Director)

h)   permissions for filming, (Production Manager)

i)     personnel required, (Director)

j)     equipment booking, (Production Manager)

k)   health andsafety/risk assessment (Production Manager)

Upload these documents electronically to your individual blogs

Task 10: Build a new page for your group portfolio on your Weebly site
Upload a copy of the brief, along with:

a)    names/contact details of your crew, actors, location and client

b)    annotations on any planning, e.g. shots, sketches, photos, scripts

c)    contingency plans (alternative ideas)


Unit 3 Moving Image Production Topic C.1 Personal management
Activity Log (Individual)

Task 11: Write and maintain a production blog describing your personal management skills along with photos from your production:

a)    your preparation for work (including bringing required equipment for the shoot)






b)    your time management (meeting deadlines, arriving for the shoot, etc)







c)   your organisation (recces, casting actors, booking equipment, sourcing props, costume, make up, getting permission)







d)   your group's teamwork

d)    revisions and decisions


Unit 2/3: Written Summary (Deadline 15/1/16)

Task Sheet to download and tic off

2.P1 Develop ideas for a digital media product using appropriate verbal and written communication methods

2.M1 Develop ideas for a digital media product using clear and effective verbal and written communication methods.

2.D1 Develop creative ideas for a digital media product, using confident and accurate verbal, written and visual communication methods.




Unit 2 Learning aim A: Understand how to develop ideas for a digital media product

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues


Task 3: as a team, carry out the following verbal activities, with accompanying video or audio

You must each contribute towards the discussion
a)    discussion with a peer group to generate initial ideas 
b)    questioning via a focus group



P2 Summarise a selected idea for a digital media product which demonstrates the requirements of the brief and relevant planning issues.

M2 Explain a selected idea for a digital media product, effectively demonstrating the requirements of the brief and relevant planning issues.

D2 Justify the selected idea for a digital media product, comprehensively demonstrating the requirements of the brief and relevant planning issues.  


Task 5: individually produce the following written activities:

a)    a written summary of your ideas with comment on considerations which were discounted or selected and why (in relation to the brief)
b)    annotations on the brief


Task 6: From your summary of ideas, add a 'Revisions' section with considerations of the following planning issues:

a)    logistics: (location, timeframe, or level of organisation required
b)    legal, moral and ethical issues: (offensive, dangerous, Advertising Standards Authority)
c)    cost/budget (each aspect)

Summarise how these specifically have effected your decisions to revise or change ideas

Deadline Friday 15/1/16