Photoshop Animation - Starter

Matthew RAOK Video

B.3 Design your logo - Developmental work - Logo Design

https://sketch.io/sketchpad/ 

https://www.youtube.com/watch?v=aEj7ZgKnFI8

Weebly Portfolio pages layout and contents for final submission

Unit 3 Urban Net:
1. Skins S3 Trailer
2. Misfits S1 Episode 5 
3. Report on "3A Key Features of Fiction - Genre, Narrative and Representation" of Youth in Teen Drama 
4. Prezi on "3B Technical Aspects" in Skins
5. "3A Key Features of Promotion - Viral Buzz, Demographics & Psychographics & Persuasive Techniques"
6. The Viral video for the above work
7. "3.C Random Acts of Kindness Final Video"
8. "3.C RAOK Feedback and Evaluation"
9. Client video feedback 

Unit 9 BFI website editing guide
1. "9.A Timeline on Pioneer Directors and Style" (Individual)
2. "9.A Timeline on Editing Technology" (Individual)
3. Paired Audio Commentary 1: "9.A Pioneers and Styles of Editing"
4. Paired Audio Commentary 2: "9.A Technology linear to nonlinear" 
5. "9.A Worksheet/blogpost on Purposes of editing - Time, Space & Rhythm" (Individual)
6. 3 X video clips for Time (Karate Kid), Space (Avengers or Cousin Avi), Rhythm (Music Video or Avengers Fight)
7. "9.A Worksheet/blogpost Portfolio of Continuity Techniques, Alternative Techniques & Transitions"  (Individual)
8. Paired Audio Commentary 3: "9.B Continuity Techniques and Transitions"
9. Paired Audio Commentary 4: "9.B Alternative Techniques" 
10. Video Clips of Continuity examples & Transitions (Avengers, Star Wars, etc)
11. Video Clips of Alternative examples (Cousin Avi, Inception, We Come One Music Video)
12. "9.C Preparation for editing" - screen shots
13. "9.C BFI Video Guide edit" 
14. "9.C Random Acts of Kindness Final Edit"
15. "9.D Random Acts of Kindness Evaluation of Edit" 

Unit 2 Random Acts of Kindness
1. "2.A Annotated brief Random Acts of Kindness"
2. "2.A Ideas Generation Discussion" video
3. "2.A 2 or 3 initial ideas written summary" & include your research into Viral Ads & audience
4. "2.A Visual moodboard and Audience Profile" (if you did one) 
5. "2.A Focus Group" video
6. "2.B Proposal"
7. "2.B Pitch Presentation"
8. "2.B Pitch" Video 
9. "2.C Preproduction Portfolio"
10. "2.C Production Management Meetings"
11. "2.C Team Details, Revisions and Contingency" - Task 10 worksheet

RAOK Unit 9D Evaluation of the Editing

9D.P8	explain (give reasons for) which editing techniques you used, (Beat Editing, Match on Action, Continuity, Fast Paced, 30 seconds, Is it Creative? non linear, alternative editing like montage or jump cuts, fast forward effects?)
	Why you think they worked well (youth audience, viral, special effects, clear narrative gets the message across, holds interest, unusual, looks like a music video?)
	Why are these techniques suitable?
	Which techniques were successful based on your peer feedback?
9D.M7:	analyse (the meaning or purpose of) the editing techniques you used, (appealing to youth audience, creating interest, getting message across)
	Give examples of specific techniques and transitions, include screen grabs if preferred
	How skilfully/how well have you used them (are they effective or do they look like editing mistakes? Does it flow, look professional?)
9D.D5	Evaluate (both the strengths and weaknesses) Which techniques and transitions worked well? in terms of  the intention/purpose of the video (the message of the campaign, engaging young people 16-25, make the campaign go viral)
	Which did not? in terms of  the intention/purpose of the video (the message of the campaign, engaging young people 16-25, make the campaign go viral) and
	How successfully you fulfilled the brief based on editing (what you would improve, what extent did it do its job?)
9D.L1P8	·         You have summarised what only you believe are the strengths in your work. ·         You do not consider the opinions of your feedback ·         This lacks reasons for why you think these are strengths ·         and/or consideration of the intentions of the brief

Ident production research

2A.P1 and 2A.P2: develop an idea for a digital media product through carrying out relevant research activities	Ž        All Research is carried out, but not fully explored or used. Ž        The chosen idea has been developed/improved but will lack depth or detail. Ž        Research activities include some consideration of existing idents and Ž        formats, Ž        at least one example of audience research, such as a survey monkey questionnaire or focus group.
2A.M1 and 2A.M2 develop an idea for a digital media product through carrying out a series of research activities which provide a deeper exploration than at 2A.P2	Ž        The chosen idea is clearly defined and developed to consider the finer details, e.g. about colours and logo design, Ž        It shows evidence of creative decisions and revisions made during the development. Ž        Research activities will include consideration of existing digital media products, Ž        formats and Ž        audience research, (for example questionnaires and focus groups). Ž        research is purposeful and Ž        you have used the findings to shape a suitable idea for production.
For 2A.D1: develop an idea for production through carrying out a thorough series of research activities.	Ž        The chosen idea is very well defined and visualised clearly through detailed development, Ž        with justifications for creative decisions and revisions Ž        Research activities will include thoughtful analysis of existing digital media products and formats, past, present or new examples of the chosen product, and Ž        audience research where results are reliable and methods are wide ranging, (focus groups, online questionnaires, social network responses.) Ž        Conclusions can be drawn from the research to support and shape an imaginative idea for production.

Unit 2 resubmission pitch Marcus

http://youtu.be/2bA_wo_Br1A

Task 1 and 2 Class notes

9D Evaluation of Edit RAOK

9.D Evaluation of the edit	9D.P8	·         You have explained (given reasons for) which editing techniques you used, ·         which were successful based on your peer feedback, and ·         why they think they worked well ·         why they were suitable You have completion of a single camera short film production which shows some application of techniques to produce a coherent narrative. The cinematography relies on overlong sequences with little shot variation to tell the story. Editing techniques are basic and rely on cuts which do not create continuity or pace or create tension. There is little experimentation with camera camera angles. Lighting uses only natural light and doesn't generate generic mood or meaning. You have completion of a single camera short film production which shows some application of techniques to produce a coherent narrative. The cinematography relies on overlong sequences with little shot variation to tell the story. Editing techniques are basic and rely on cuts which do not create continuity or pace or create tension. There is little experimentation with camera camera angles. Lighting uses only natural light and doesn't generate generic mood or meaning. You have completion of a single camera short film production which shows some application of techniques to produce a coherent narrative. The cinematography relies on overlong sequences with little shot variation to tell the story. Editing techniques are basic and rely on cuts which do not create continuity or pace or create tension. There is little experimentation with camera camera angles. Lighting uses only natural light and doesn't generate generic mood or meaning. You have completion of a single camera short film production which shows some application of techniques to produce a coherent narrative. The cinematography relies on overlong sequences with little shot variation to tell the story. Editing techniques are basic and rely on cuts which do not create continuity or pace or create tension. There is little experimentation with camera camera angles. Lighting uses only natural light and doesn't generate generic mood or meaning. You have completion of a single camera short film production which shows some application of techniques to produce a coherent narrative. The cinematography relies on overlong sequences with little shot variation to tell the story. Editing techniques are basic and rely on cuts which do not create continuity or pace or create tension. There is little experimentation with camera camera angles. Lighting uses only natural light and doesn't generate generic mood or meaning.
	9D.M7:	·         You have analysed (the meaning or purpose of) the editing techniques you used, ·         Why they were successful in terms of peer feedback, and ·         which techniques you feel worked well. You have given examples of specific ·         techniques and transitions and ·         how skilfully/how well you used them.
	9D.D5	·         You have evaluated (both the strengths and weaknesses) of ·         which techniques and transitions worked well, and ·         which did not, in terms of: ·         the intention/purpose of the video (the message of the campaign, engaging young people 16-25, make the campaign go viral) and ·         how successfully you fulfilled the brief (what you would improve, what extent did it do its job?)   For example: ‘If I had cut that scene where the character runs out of shot, it would have been more emotional’ or ‘this dissolve works really well as it takes the viewer into the next scene’.
	9D.L1P8	·         You have summarised what only you believe are the strengths in your work. ·         You do not consider the opinions of your feedback ·         This lacks reasons for why you think these are strengths ·         and/or consideration of the intentions of the brief

3.C Evaluation of RAOK

3C Evaluation of the video (shoot, edit, idea)	9C.P5	·         You have explained (given reasons how and why) how your moving image production has fulfilled the brief (get across message of pass it on, target 16-25 year olds, make it go viral) and ·         met its purpose. ·         You have explained why the production worked well and ·         where there are areas for improvement, ·         using general rather than detailed examples.
	9C.M5	·         You have analysed (examined and considered how or why) how your moving image production has fulfilled the brief (get across message of pass it on, target 16-25 year olds, make it go viral) and ·         met its purpose (in what ways is it effective , did it work well?). ·         As well as analysing why the production worked well, you also ·         pinpoint specific areas for improvement and ·         Judge, consider or examine how far the brief and purpose have been met by your video (as suggested by your client, peers or target audience). ·         You may have detailed comments on specific camerawork or editing skills as examples (suggested by your client, peers or target audience).
	3C.D5:	·         You have evaluated (strengths and weaknesses of) the choices made during your moving image production and ·         Discuss how those choices have enabled you to fulfil the brief and purpose of the campaign. (get across message of pass it on, target 16-25 year olds, make it go viral) ·         You have pinpointed crucial parts of the video you decided to include which led to success (specific shots, angles or mise-en-scene or music), ·         You reflect on areas for improvement and ·         Discuss how your original intentions (what you wanted to do) may have been revised by the practicalities of time, budget, permissions, resources etc (what you were able to do)
	3C.L1P5:	·         You have summarised what you consider to be the best parts of the production and ·         Summarised why. ·         The evaluation is very descriptive and ·         contains many one-sided comments that do not consider weaknesses or feedback, and ·         are not evidenced in the video

Unit 3.C Produce a digital moving image production RAOK

Unit 3C RAOK shoot & edit	3C.P4:	·         You have completed a shoot to produce footage that is appropriate so the video makes sense and shots get across meaning. ·         Your shots are framed correctly but ·         there is only one set up per scene. ·         Because of this editing is also basic but enough to get across the story and purpose of the video.
	3C.M4	·         You have completed a shoot to produce footage that is effective in conveying meaning (story, message, characters) through camerawork and mise en scène. ·         Your shots are framed correctly and ·         the positioning of the camera is well thought out and ·         there is more than one camera set-up per scene. ·         You have used mise-en scène in terms of the setting ·         and/or the performers selected and their costume. ·         The editing is effective because you have more than one camera set-up and uses the footage well.
	3C.D4	·         You have completed a shoot to produce creative footage, which conveys meaning (story, message, characters) through camerawork and mise en scène intentionally with some confidence and purpose. ·         Your shots are framed correctly and positioned in an interesting manner ·         There is use of movement and ·         several camera set-ups ·         mise en scène is well thought out in terms of meaning of the setting, ·         and/or costume, ·         and/or props ·         and/or actors performance. ·         The editing is creative (continuity techniques such as match on action, alternative techniques, beat editing, fast forward, special effects, use of transitions across shots) as a result of several camera set-ups and make full use of all the available footage.