Old spice case study Viral Advertising

Starter: 
What emotional persuasive techniques (11) is this ad using to sell the mobile phone?
What features of the mobile phone is it promoting?

United Kingdom/Population
64.1 million (2013)

2.94 billion
This statistic gives information on the total number of worldwide internet users from 2000 to 2015. As of the most recent reported period, the number of internet users worldwide was 3.17 billion, up from 2.94 billionin the previous year.

Homework Assessment

"Task 2: Research the audience for your mobile phone concept

A) Use social media to gather information on Demographics (age, gender, socio-economic group, ethnicity) and Psychographics

B) Write a treatment for your mobile phone advert - discuss what aspect of a smartphone you will feature to connect with the audience (uses and gratifications - see categories of why people use the media)

Prep: Pitch the treatment for a 1 minute mobile phone advert that targets a specific psychographic group using an Emotional Persuasive Technique"

What made Old Spice the biggest ongoing Viral Advert success and what can we learn about creating a Buzz?

Objective: to examine the hugely successful Old Spice Viral Case Study and determine the key features of creating a Viral Buzz

Pass: to describe the key features of creating Viral Buzz referring to the 6 categories, and to describe how social media was used to target the audience demographic to spread the popularity of the campaign

Merit: to explain how the advert used any of the 6 categories of Viral Buzz, and explain how social media was used to target the Psychographic group to spread the popularity of the campaign