Week 23: Unit 2.A: Team Meeting 3/4 and Unit 9.C Practical Edit

Objective: To edit your Viral Advert to a Merit or Distinction standard

Unit 9.C Editing Random acts of Kindness
PASS	MERIT	DISTINCTION
Appropriate to the format (Viral Advert) means: Appropriate to the brief means: (audience, duration, message)	Competent means: Continuity or ‘flow’ means: Alternative means:	Imaginatively means: Attention to detail means: Beat editing means: Seamless means:
2C.P7 Use basic editing techniques to edit a moving image sequence to a specified brief.	2C.M6 Use editing techniques competently to edit a moving image sequence in a style appropriate for the selected format and to a specified brief.	2C.D4 Use editing techniques imaginatively to edit a moving image sequence in a style appropriate for the selected format and to a specified brief.
edit a moving image production to an adequate standard	edit a moving image production so that:	edit a moving image production imaginatively (seamless continuity that aids narrative should also be rewarded as imaginative)
It is recognisable as an advert/story	the shots are arranged in order so the narrative makes sense and gets across the message	The edit adds meaning to the production - eg: the pace of the cuts appeal to the 16-25 youth audience it is aimed at
many ‘one shot’ scenes and not a lot of variation of techniques	the shots generally flow and use some continuity techniques (match on action, you maintain the 180 degree rule, cross cutting and the pace is suitable to create interest)	There is attention to detail when trimming and cutting each individual shot so that it is smooth and flows, and creates pace
editing style will be appropriate for the intended format ie it is 30 seconds and refers to the campaign	you may use some alternative editing techniques such as flashbacks, montage, jump cuts for special effects, you use transitions	You will use some variety of editing techniques such as beat editing, montage, match on action, cutaways, cross cutting and transitions which makes the viral ad engaging and creative.

Activities to cover today

Task A. Read over and look at the examples

Q1. What do you notice about editing to appeal to this age range (pace, techniques)?

Q2. What do you notice about editing Viral Ads - duration, structure?

Q3. What requirements does the brief have of your edit?

Q4. Define & Clarify the words on the Assessment criteria

Make notes on the comments on the sheet and include in your 3/4 Team Meeting

Task B. Film themselves preparing to editing - watch the footage & have a team meeting, discuss in relation to the above questions

Task C: Create a checklist of conventions using screenshots from viral ads (ie a hashtag concealed) Pick up shots if needed

Task D. Edit the advert 30 seconds, complete the log discussing what you did

3. Melissa must film her own shoot

4. Write up production logs