3.D Evaluation - Collect your Audience Feedback Deadline 23/3/16

Deadline 23/3/16

Task 1: Upload to Youtube and comment on each other's Peer work - identify strengths and weaknesses (Pass)

1. Is the message or idea clear?
2. Did the music appeal to you?
3. Did this make you want to share it?
4. Which of these buzz words describes the video?
5. Did the video flow and hold your interest?
6. Did the camerawork look good, was there enough variety of shots?
7. Is there anything that could be improved on?

Task 2: Share the video on social networks to reach the Target Audience (16-25 College and Uni students) (Merit)

Task 3: Video your Peer conversations in your teams (Merit)

Task 4: Video with your client (D) https://www.youtube.com/playlist?list=PLhw5oOGE6IOg7bsaENgdC79-qkIh0_BBl 

Use the template to help you record your feedback and develop questions 

https://drive.google.com/file/d/0B15FWaY5r7MNbFVlcTF6ZV8wRjQ/view?usp=sharing 

22.A Homework for Easter Unit 22 Final Project Learning aim A: Develop an idea for a digital media product (Individual)

Unit 22: Final Production Project - Individual 

Your options are:

1. A new ident for Urban Net - based on the same market as E4, MTV or BBC3
2. A 1 minute excerpt for a music video promo

You can use either live action or animation for either brief

http://youtu.be/MPNlg-cgLgE

A.1 Ideas for new products 
Task 1: Work to your own brief and devise an idea for a digital media product based on the following:

• ●  adaptation or development of an existing product (where there is an existing audience and so further products can be built to target them) 

Write your own brief: Decide which product you wish to produce and write your own brief based on your research tasks below into existing products and audiences.

Use the template provided

Topic A.2 Developing ideas for digital media products 

Task 2: Develop ideas for a digital media product by researching existing media products relevant to your own product idea. 

• Find 3 existing current examples (Idents or Music Video) and create 
• Task 2a) a mind map (using Popplet) of the recognisable conventions/similarities in all 3 examples
• Music Video: quick cuts, beat editing, use of close ups, lip synching, narrative or story, locations, genres of music, location, costume
• 
  
• Ident: 30 seconds, branding of the channel - colours, logo, short narrative, use of stop motion animation/cut outs, costumes, locations
• 
  
• Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos and where they can be distributed  
• Which TV Channels? 
• Which Youtube Channels? 
• Show how you can access them on mobile phone, tablet, computers
• 
  

Topic A.3 Product research
Task 3: You must conduct product research into past (2 examples), present (the 3 you looked at above) of your chosen media product, 

Present this as annotated screenshots of existing products (using Thinglink) and embed the videos in your blog

• ●  Task 3a) Find 3 x Present Examples (use the ones from above): 
• Show popular products through Youtube 
• 1. hits, 
• 2. ratings, 
• 3. subscribers, 
• 
  
• Annotations: What are the trends/makes this popular - what is popular in making type of product/genre currently ie Lens Flares in Hip Hop videos
  
• 
  
• ●  Task 3b) Research 2 x Past Examples: find 2 previously successful examples from the past. 
• Screen grab: 
• 1. Views and likes, when it was broadcast or uploaded/used
• 2. Research what people have written using wiki or other websites to find well know and important examples from the last 20 years
• 
  
• Annotations: Comment on the history of product, what you notice about how it has developed (animation, idents or music videos), how do these example compare, what has changed over time from past examples to now
• 
  
• Topic A.4 Researching the audience or consumer 

Task 4a): Using Youtube find out who the target audience is. Create a typical audience profile (using a photo from google images) with annotation on demographics 

1. age
2. gender
3. ethnicity
4. region
5. class

Task 4b): Collect reactions and responses to your Present examples from members of your Target Audience to find out what they like/prefer in the 2 present examples you have collected. 

1. Create a Survey Monkey with 10 questions about your idea for the product to find out their preferences

Task 4c) Now develop and pitch your idea. Describe it for your audience in a Focus Group and collect responses. 

Task 5: Each research task requires the following annotation on the worksheets supplied

• Task 5 a) a clear aim and a summary of the research findings
• Task 5 b) a conclusion regarding how the information shaped the development of the idea 
• Task 5 c) Revisions made to the original idea need to be logged with reasons why

Assessment Criteria

• For 2A.M1 and 2A.M2: 

1. develop an idea for a digital media product through carrying out a series of research activities 
2. The chosen idea will be developed to consider the finer details, e.g. about shooting and editing decisions, costume, locations and narrative, 
3. Shows decisions and revisions made throughout development. 
4. Research activities have looked at existing products, formats and audience research, using survey monkey and focus groups. 
5. The research findings will be used to shape an effective idea

• 
  
• For 2A.P1 and 2A.P2: 

1. Develop an idea through carrying out some relevant research activities but not in depth 
2. The chosen idea has some development in that the product is recognizable but will lack depth or detail
3. Research activities have some consideration of existing products and formats, and at least one example of audience research in a focus group.

• 
  
• For 2A.D1: 
• 1. develop an idea through carrying out a full series of research activities. 
• 2. The idea is very well defined and developed clearly with explanation of decisions and revisions. 
• 3. Research includes analysis of existing products past and present examples, and effective audience research  
• 4. results are reliable and methods are wide ranging, using focus groups, survey monkey and social network responses. 
• 5. The research will be effective in shaping an imaginative idea
• 
  
• 
  
• For 1A.1 and 1A.2: learners will develop a basic idea for a digital media product through limited research activities. The learner’s chosen idea may not be stated clearly. There will be some evidence of research into at least one area. At this level, research activity will be limited and either incomplete or insufficient in scope as the number of research activities undertaken will be quite small. The connection between research findings and the development of the chosen idea is likely to be minimal.  
• 
  

Week 23 Homework: Evaluation (Deadline 18th March)

1. Complete your Individual edit, export to YouTube, embed to blog 'Unit 3.C Random acts of Kindness'

2. Complete your Individual evaluation :
https://drive.google.com/file/d/0B15FWaY5r7MNRDRPc1VwcDJIM0k/view?usp=sharing

Prep workl: Be prepared for Wednesady wit target audience research from your Yotibe account

Week 23: Unit 2.A: Team Meeting 3/4 and Unit 9.C Practical Edit

Objective: To edit your Viral Advert to a Merit or Distinction standard

Unit 9.C Editing Random acts of Kindness
PASS	MERIT	DISTINCTION
Appropriate to the format (Viral Advert) means: Appropriate to the brief means: (audience, duration, message)	Competent means: Continuity or ‘flow’ means: Alternative means:	Imaginatively means: Attention to detail means: Beat editing means: Seamless means:
2C.P7 Use basic editing techniques to edit a moving image sequence to a specified brief.	2C.M6 Use editing techniques competently to edit a moving image sequence in a style appropriate for the selected format and to a specified brief.	2C.D4 Use editing techniques imaginatively to edit a moving image sequence in a style appropriate for the selected format and to a specified brief.
edit a moving image production to an adequate standard	edit a moving image production so that:	edit a moving image production imaginatively (seamless continuity that aids narrative should also be rewarded as imaginative)
It is recognisable as an advert/story	the shots are arranged in order so the narrative makes sense and gets across the message	The edit adds meaning to the production - eg: the pace of the cuts appeal to the 16-25 youth audience it is aimed at
many ‘one shot’ scenes and not a lot of variation of techniques	the shots generally flow and use some continuity techniques (match on action, you maintain the 180 degree rule, cross cutting and the pace is suitable to create interest)	There is attention to detail when trimming and cutting each individual shot so that it is smooth and flows, and creates pace
editing style will be appropriate for the intended format ie it is 30 seconds and refers to the campaign	you may use some alternative editing techniques such as flashbacks, montage, jump cuts for special effects, you use transitions	You will use some variety of editing techniques such as beat editing, montage, match on action, cutaways, cross cutting and transitions which makes the viral ad engaging and creative.

Activities to cover today

Task A. Read over and look at the examples

Q1. What do you notice about editing to appeal to this age range (pace, techniques)?

Q2. What do you notice about editing Viral Ads - duration, structure?

Q3. What requirements does the brief have of your edit?

Q4. Define & Clarify the words on the Assessment criteria

Make notes on the comments on the sheet and include in your 3/4 Team Meeting

Task B. Film themselves preparing to editing - watch the footage & have a team meeting, discuss in relation to the above questions

Task C: Create a checklist of conventions using screenshots from viral ads (ie a hashtag concealed) Pick up shots if needed

Task D. Edit the advert 30 seconds, complete the log discussing what you did

3. Melissa must film her own shoot

4. Write up production logs 

Week 22: Unit 2.C and 3.C Deadline: Pre-production Portfolio Self Assessment

Today is the Deadline for your Pre-production Portfolio @ 5pm

Objective: To peer and self assess your Pre-production Portfolio

Task A: Hold a team meeting, use the linked sheet to assess the quality or your Pre-production portfolio. Ensure all members of your team upload this to your Unit 2: Random Acts of Kindness Weebly page as 'Pre-production Meeting Final'

Task B: Use the ipads to discuss how the project is going so far as a video diary or blog a diary entry 

Label this "Unit 2: Preproduction, Team Meeting diary"

Task C: Give your group's work a grade and justify it using the description below:

P4 Produce an appropriate planning portfolio with basic organisation in preparation for a digital media production.
(necessary and appropriate planning documentation, for example for a brief written script outline, a basic storyboard, risk assessment, lists of necessary assets and a planning schedule. The brief will be included, items labelled, brief annotations). 

M4 Produce a detailed, organised, planning portfolio in preparation for a digital media production.
(The contents of the planning portfolio will be organised with a clear chronology of development through electronic blog, brief provided, minutes of team meetings detailed, details of revisions and decisions noted). 

D4 Produce a comprehensive, systematically organised, planning portfolio in preparation for a digital media production
(all planning documentation with a high level of detail, for example for digital moving image production, storyboards, shot lists, prop/costume/make-up list, location visits/photographs, shooting schedules, script drafting, permissions for filming, personnel required, equipment booking, health and safety (risk assessment), contingency plan. These would all be labelled, annotated and completed in detail.)

Preproduction feedback peer and self apprentice from ctkmedia

Week 22: Unit 3C.2 Shooting and Unit 3C.3 Editing

Deadline for Shoot: Friday 4th March
Deadline for completed Management Log and Edit: Friday 11th March 

Task A: Complete your Shoot and Edit 
Task B: Complete your activity log as evidence of your Personal Management and your contribution towards the shoot and edit.
Include selfies or images of what you did on the shoot
Include screen grabs of your screen during the edit for each stage

Here is the worksheet to record your log

Unit3 c from ctkmedia

Week 22 Homework: (Deadline 8th March)

Homework: Complete your individual the edit of your film to a Merit standard

Prep work: Complete your Personal Management Log (Unit 3 C.1) adding detail to the 4 bullet points. Here is the link to the document below so you can print it off or type it in word

Unit 3 Moving Image Production Topic C.1 Personal management

Activity Log (Individual)

Task 11: Write and maintain your next entry in your production blog describing your personal management skills along with photos from your production:

a)    your preparation for work (including bringing required equipment for the shoot)

b)    your time management (meeting deadlines, arriving for the shoot, etc)

c)   your organisation (recces, casting actors, booking equipment, sourcing props, costume, make up, getting permission)

d)   your group's teamwork

d)    revisions and decisions