Homework Week 7: Half Term Prep on Editing Techniques Unit

Homework and Prep
When you return after Half Term you will be given your next Unit assignment brief
Use your Half Term Break to prepare for lessons in the first week back:

2.11

Unit 9 Examine development of editing,  Contribute towards a class Timeline using http://timeglider.com/ identifying:  significant films, filmmakers, technologies/processes

Complete worksheet ‘Timeline’ to plot history of technical developments, Key Film & Filmmakers Discussion of the Purpose of editing (time, space and rhythm) has not changed?

Research and collect information for a Video Guide that illustrates a clear and concise potted history of technological development of editing with significant films – processes (using examples provided)

Example Timeline: http://www.tiki-toki.com/timeline/entry/362918/History-and-Development-of-Editing-Key-dates/

The Task:

Using the resources below, watch, read and make notes on the History of Technical Developments of Editing, referring to 

• Key filmmakers and films, 
• The year of production
• The technology they used to edit
• The ways in which they used editing in their films

Worksheet:

Describe the development of editing in early cinema from ctkmedia

Resources - Read at least 1 of the Presentation AND watch at least 2 of the videos below

The history of editing from js1productionstm

The history of editing from Rturner937

6.1 Learning Aim B: Distinction Sound & Editing

Learning Aim B: Technical Construction in Skins S3. Trailer Assignment

Objective: To consolidate understanding of how sound and images create meaning



Analysis: 
Pass: Describe the Meaning the sound adds to the film?

• Genre
• Mood/atmosphere - effect on audience
• Character

Merit: How does the sound work together with the images and use of editing?

• Sound and what is onscreen
• Rhythm or Pace of the music and the cuts/transitions

Explain why it has been constructed this way?

Distinction: How does this overlap with the M-E-S, Camera and Editing

Pass: What Sounds do you hear - Diegetic or Non-Diegetic? How does it change?
Merit: What is the purpose - mood, atmosphere, reasons?
Distinction: what is it telling us about the character, his situation?

Homework Week 6: Complete the 3 Reports (Deadline Wednesday 21st October)

Homework: Complete the 3 Reports to a Pass or Merit Level by answering the questions on the handouts below

Prep Work: For a Pass or Merit - Create Your Weebly and upload your content to the appropriate pages

Prep Work: For a Distinction - You will need to do 1 more report on Key Features of News and Factual. Read over the News and Factual worksheet and look at the links - you will need to attend a workshop next week to 'fasttrack' your analysis

Key features of news handout from ctkmedia

Resources:
1. Step by Step Guidance for Submission of Reports, Multimedia Content and Website 

Assessment guidance tasks unit 3 from ctkmedia

2. Assignment Brief

Unit 3 digital moving image assignment brief from ctkmedia

3. Questions and structure for Learning Aim B Assignment: Technical Construction


You can also refer to this Trailer to build on your responses from your homework

Level2movingimagelearningaim b from ctkmedia

4. Questions and structure for Learning Aim A Assignment: Fiction & Promotional

Unit 3 assignment a from ctkmedia

Unit 3 Key Features of Moving Image Part 3: News Report & Factual

Starter: Is the News Real? Why?

Objective: to define, examine and discuss the use of key features of New and Factual Moving Image productions

Pass: To describe how Realism, Bias and Structure is a key feature of News and Factual

Merit: To explain the purpose and effect of these key feature of audience reception of News and Factual

Distinction: To analyse messages and meaning in terms of control over ideas and beliefs in society

Resources:

• Charlie Brooker how the news has changed http://youtu.be/lvQoE1aGlzY London Riots
• Trews Millibrand http://youtu.be/RDZm9_uKtyo
• http://youtu.be/-oyK-VZSFW8 BBC 3 'young dumb living off mum'
• Charlie brooker editing http://youtu.be/BBwepkVurCI
• Charlie brooker news report http://www.youtube.com/watch?v=aHun58mz3vI
• Charlie brooker every economic story http://youtu.be/HN2iVe8_Ato

Unit 3 – Digital Moving Image – Distinction Section – Key Features of News & Factual

News & Factual Outline the key features (L1Pass) – what do they mean, what are they for?	Describe the key features in the example (Pass)	Explain purpose and effect on audience (Merit)	Analyse meaning and messages (control and effects on beliefs etc.) (Dist)
1.        Realism ·         User-generated content ·         Vox Pops ·         Location Reporting ·         Editing/Selection ·         Human Interest - the ‘typical’ family/person	Haiti Earthquake; Russell Brand & Ed Miliband; Charlie Brooker Editing
2.        Bias ·         News ‘Value’ (Fear, injustice Negativity, Anger & Outrage) ·         Simplifying - Normal/Abnormal, Victim/Villain ·         Mainstream Point of View (white, adult, middle-class, male, liberal, multi-cultural, secular) ·         Alternative points-of-view	Haiti Earthquake; Young, Dumb; London Riots; Russell Brand
3.        Structure ·         VT (Pre-recorded) ·         Studio Presenter ·         Location Reporter address to camera ·         Interview & Vox Pops ·         Graphics ·         Establishing/Context/Location Shots	‘How to report the News’; ‘Every economics news report’;

Old spice case study Viral Advertising

Starter: 
What emotional persuasive techniques (11) is this ad using to sell the mobile phone?
What features of the mobile phone is it promoting?

United Kingdom/Population
64.1 million (2013)

2.94 billion
This statistic gives information on the total number of worldwide internet users from 2000 to 2015. As of the most recent reported period, the number of internet users worldwide was 3.17 billion, up from 2.94 billionin the previous year.

Homework Assessment

"Task 2: Research the audience for your mobile phone concept

A) Use social media to gather information on Demographics (age, gender, socio-economic group, ethnicity) and Psychographics

B) Write a treatment for your mobile phone advert - discuss what aspect of a smartphone you will feature to connect with the audience (uses and gratifications - see categories of why people use the media)

Prep: Pitch the treatment for a 1 minute mobile phone advert that targets a specific psychographic group using an Emotional Persuasive Technique"

What made Old Spice the biggest ongoing Viral Advert success and what can we learn about creating a Buzz?

Objective: to examine the hugely successful Old Spice Viral Case Study and determine the key features of creating a Viral Buzz

Pass: to describe the key features of creating Viral Buzz referring to the 6 categories, and to describe how social media was used to target the audience demographic to spread the popularity of the campaign

Merit: to explain how the advert used any of the 6 categories of Viral Buzz, and explain how social media was used to target the Psychographic group to spread the popularity of the campaign

Homework Week 5

Homework duration: 1hr 30 min approx

Objective: to consolidate knowledge or Viral Buzz, Psychographics and Emotional Persuasive Techniques and prepare using Audio Recording for Unit 3 Key Features Assessment 

1. Read here to prepare on how to record your commentary http://help.soundcloud.com/customer/portal/articles/1207834-how-do-i-record-a-sound-from-my-computer-

2. Go to Soundcloud and sign up using your college gmail address

3. Record your responses using Soundcloud and EMBED the file to your blog

Paired clips (produce your own individual audio commentary report):

Michael & Patrick

https://www.youtube.com/watch?v=owGykVbfgUE old spice

Melissa & Matthew

http://www.dailymail.co.uk/news/article-2422319/The-True-Move-H-mobile-phone-advert-crying.html

Angel & Christian

http://youtu.be/Kdk_7i8KIo0 princes trust

Dan & Joanna

https://www.youtube.com/watch?v=iccscUFY860 John Lewis

Alexander & Michael A

http://youtu.be/VQ3d3KigPQM T-Mobile Liverpool Street 

Bradley & Jonah

http://youtu.be/sJja5SUdzY4 mobile phone banned Kazaam

Marcus & Mudia

http://youtu.be/eBuC_0-d-9Y F**k the poor charity

Task: Describe the advert - what was it's promotional purpose? How did you respond to it - would it make you share this - do you consider it to be a Viral Ad?

a) Did it go viral?
b) What is the demographic of the audience (look at the age gender class of the likes and subscribers)
c) What is the Psychographic group?
d) What persuasive techniques - emotional appeal?
e) Which of the 6 Viral Buzz types did it use?

Record your responses using Soundcloud and EMBED the file to your blog

Task 2: Assessment Presentation Using Powtoon, create an animated presentation that summarises what you have learned about creating a buzz for a viral video advert. 

Refer to Case Study examples (Three Kitty Phone and the DC Shoes Pipe Dreams) from the clips on the blog.

a) 6 ways to create a Buzz to appeal to audience

https://www.youtube.com/watch?v=SXy6JElmgHU 3 mobile

https://www.youtube.com/watch?v=lDi9uFcD7XI Pipe Dreams

http://youtu.be/RzDr18UYO18 domestic violence psa

http://youtu.be/VGXCcEZJ7Ms obesity psa 

http://youtu.be/iccscUFY860 John Lewis Christmas 

https://www.youtube.com/watch?v=owGykVbfgUE Old Spice

b) The ways that social media is used by the advertisers to encourage audiences to share 

c) What makes audiences want to send adverts viral (belonging, popularity, relationship talking point)

c) How social media is used to find out about your Psychographic profile

d) Define in YOUR OWN WORDS Viral Advertising - why is it so effective?

e) What 3 things make a successful Viral Ad Campaign?

Prep: 

Complete your Mobile Phone ad & embed to your blogs