Unit 22 Client Feedback

Embed this video on your Unit 22 Weebly page - 'Evaluation 2: Client feedback'

Feedback - questions for Mr French (expert)

Thursday you will record an audio interview with Mr French.

Here are the questions you will ask him on your Pairs as an Expert in Digital Media Production 

1. How strong is the stop motion effect, 

2. How strong are the editing techniques (add in the ones you have used such as beat editing) - any improvements?

3. How well has it been shot and framed - improvements? 

4. How controlled or professional and 'good' does it looks on screen, 

5. How appropriate for a youth (16-25) channel, 

6. Have I created a strong brand identity you can recognise? 

Use the results of this in your self assessment 

Suggested questions for your audience feedback

Homework: use survey monkey to question you Target Audience from your proposal (be as specific as you can based on who they are - age, gender, ethnicity, music preferences etc) 

Give to at least 5 people from your audience and encourage them to leave feedback on your YouTube video (thumbs up/down)

1. What channel is the ident promoting?

(Give them multiple choice options)

E4

BBC 3

MTV

URBAN NET

YEN TV

2. What type of channel do you think this is?

(Give them multiple choice options)

Rock Music channel

Hip hop music channel

Dane music channel

Black culture channel

Youth culture channel 

Cartoon channel

Young children's channel

3. What personality do you associate with this ident?

(Give them multiple choice options - Add in your own intended one from your proposal here)

Real

Exciting

Playful

Urban

Creative

Childish

Fun

Youthful

Dramatic

4. Did it appeal to you as a member of the intended audience

Yes

No

5. What did you like about the ident

(Give them multiple choice options)

The animation was smooth and looked good

The editing was fast and kept my interest 

It had a clever idea that I understood 

The actors or characters appealed to me/I could relate to

I could understand what type of channel it is and I might watch it

It looked professional in how it was shot 

There was enough happpening to keep my interest

6. What did NOT appeal to you or could be improved 

(Give them open comments box to write in)

Please give suggestions 

Please like or not like and share my ident

Evaluation - self assessment section

Write a 300 word (Pass) or 500 word (Merit) self assessment of your ident. You can refer to your audience and client research to support your points.

Pass 1. Describe what are the technical strengths of your ident and why?

You could consider:

The animation technique

The editing and how it works with the music

The use of green or blue screen

The effects filters

Merit 1. Explain why these are suitable for:

a) Appealing or grabbing the attention of the audience?

b) Why is this suitable for the purpose of branding the channel?

Add in screen shot examples 

Pass 2. Describe the technical weaknesses or what could be improved 

You could consider:

The animation technique

Your models or choice or actors 

The editing and how it works with the choice of music

The use of green or blue screen & the backgrounds you used

The effects filters

Merit 2. Explain why these need improving 

a) Appealing to the correct audience?

b) Why is this is not suitable for the purpose of branding the channel?

Add in screen shot examples 

Merit 3. What looks good visually about your ident and explain why these are strengths.

Merit 4. How well overall does this ident meet your original intentions from the proposal (the idea, recognise the correct personality, compare with the examples you looked at etc) 

22.D Task 9: Review own production work

Creative Decision - While making it, Artistic, Original, Imaginative

Production - shooting, molding, backdrops, animating, lighting

Post-production - effects, Music, Stop motion 

Outcomes:
3 things you creatively did whilst shooting & why/reasons
3 things you individually contributed towards the production & impact "without this the ident..."

For 2D.P8: learners will describe the decisions made during the production process which led to the final outcome.

Descriptions will cover decisions, revisions and refinements made at different stages within the production process , for example 

research, planning, 

production, 

post-production  e.g.: ‘I decided to film inside and use extra lighting’.

Learners who have worked as part of a team must describe their own individual contribution to the production process.

The learner may describe the technical or aesthetic choices which were made but will not justify or explain why these decisions were made.

For 2D.M7: learners will explain the decisions made during the production process which led to the final outcome.

Explanations will be detailed and will cover significant decisions made at various stages within the production process, for example 

research & planning, 

production, 

post-production 

Learners who have worked as part of a team must explain their own individual contribution to the production process.

The explanation of the final product should consider the original intentions as outlined in the proposal.

The learner should explain the final product in terms of its technical and aesthetic quality, 

its relevance to the target audience and 

its fitness for purpose. 

At Merit level explanations will be detailed will be illustrated with pertinent examples but there will be little reflection on whether the decisions made were entirely successful or on lessons learnt.

Student with work missing on weebly linked

State of Weeblys I have linked to the blog...

Students who will not achieve 2 or more Units

• Melissa - no work uploaded to weebly whatsoever NYA all Units
• Joanna - Unit 9 missing the Car Edit and images of prep for editing NYA, some unit 22 some work missing audience research and annotation NYA 
• Unit 2 - no work at all NYA
• Micheal Adofo - Unit 2 - need to upload PPT slides (images?), Unit 9 - needs car edit and images of preparing to edit
• Matthew Cox - Unit 2 work not uploaded proposal etc NYA. Unit 22 - Audience Survey Monkey results and Task 5a & b Aims not discussed or Aims of product research Proposal is L1P

Students who will not achieve Unit 22

• Patrick Kamara - incomplete - no individual sections done - brief, no product research, no audience research NYA
• Mudia - Unit 22 incomplete no audience research or annotation NYA
• Bradley - Unit 22 - no proposal or implementation plan NYA

Student who will achieve

• Christian M
• Marcus WT M depending on Detail
• Jonah WT M but no audience annotations on the Task 5a...L1P
• Dan Oke M complete and up to date
• Micheal Chibueze - WT M (all annotations together)
• Angel - WT M (22 and 2 all together)

Homework: Update your Weebly with your Unit 22

	HOMEWORK: Create a new page on your Weebly  and call it ‘Unit 22 Final Project’ Label each Task as per the writing in Bold GREY is individual work Task 7 is group work – YOU MUST MAKE SURE YOU HAVE ALL THE WORK FROM YOUR GROUP MEMBERS ON YOUR WEEBLY
22A	Task1: Write Own Brief Ž        1. What you are adapting Ž        2. Audience Ž        3. Purpose Ž        4. Idea
	Task 2: Product Research Ž        5. 3 x Idents Product & Format Research Ž        6. Mind Map Results
	Task 2: Platforms Ž        7. Platforms & Distribution Mood Board
	Task 4: Audience Research 1 Ž        8. Audience Research Survey Monkey Ž        9. Results
	Task 4: Audience Research 2 Ž        10. Audience Research Focus Group Ž        11. Results
	Task 5: Annotations of Product & Format Ž        12. Aims Ž        13. Results/ Ž        14. Conclusions Ž        15. How it changed developed your idea
	Task 5: Annotations of Audience Survey Monkey Ž        16. Aims Ž        17. Results/ Ž        18. Conclusions Ž        19. How it changed developed your idea
	Task 5: Annotations of Audience Focus Group Ž        20. Aims Ž        21. Results/ Ž        22. Conclusions Ž        23. How it changed developed your idea
22B	Task 6: Proposal Ž        24. Proposal Ž        25. Implementation Plan
	Task 6: Development Work Ž        26. Ident Logo design Ž        27. storyboard draft Ž        28. Model of logo
	Task 7: Preproduction & management Log/Notes (pass in bold) Ž        1. Production Schedule Ž        2. Risk Assessment Ž        3. Copyright Permission Ž        4. Resource List Ž        5. Costing Budget Breakdon Ž        6. Equipment Booking Ž        7. Storyboard Ž        ? Test Shots/Models Ž        8. Script Ž        9. Notes on worksheet Ž        10. Video Diary