Unit 22 Client Feedback

Embed this video on your Unit 22 Weebly page - 'Evaluation 2: Client feedback'

Feedback - questions for Mr French (expert)

Thursday you will record an audio interview with Mr French.

Here are the questions you will ask him on your Pairs as an Expert in Digital Media Production 

1. How strong is the stop motion effect, 

2. How strong are the editing techniques (add in the ones you have used such as beat editing) - any improvements?

3. How well has it been shot and framed - improvements? 

4. How controlled or professional and 'good' does it looks on screen, 

5. How appropriate for a youth (16-25) channel, 

6. Have I created a strong brand identity you can recognise? 

Use the results of this in your self assessment 

Suggested questions for your audience feedback

Homework: use survey monkey to question you Target Audience from your proposal (be as specific as you can based on who they are - age, gender, ethnicity, music preferences etc) 

Give to at least 5 people from your audience and encourage them to leave feedback on your YouTube video (thumbs up/down)

1. What channel is the ident promoting?

(Give them multiple choice options)

E4

BBC 3

MTV

URBAN NET

YEN TV

2. What type of channel do you think this is?

(Give them multiple choice options)

Rock Music channel

Hip hop music channel

Dane music channel

Black culture channel

Youth culture channel 

Cartoon channel

Young children's channel

3. What personality do you associate with this ident?

(Give them multiple choice options - Add in your own intended one from your proposal here)

Real

Exciting

Playful

Urban

Creative

Childish

Fun

Youthful

Dramatic

4. Did it appeal to you as a member of the intended audience

Yes

No

5. What did you like about the ident

(Give them multiple choice options)

The animation was smooth and looked good

The editing was fast and kept my interest 

It had a clever idea that I understood 

The actors or characters appealed to me/I could relate to

I could understand what type of channel it is and I might watch it

It looked professional in how it was shot 

There was enough happpening to keep my interest

6. What did NOT appeal to you or could be improved 

(Give them open comments box to write in)

Please give suggestions 

Please like or not like and share my ident

Evaluation - self assessment section

Write a 300 word (Pass) or 500 word (Merit) self assessment of your ident. You can refer to your audience and client research to support your points.

Pass 1. Describe what are the technical strengths of your ident and why?

You could consider:

The animation technique

The editing and how it works with the music

The use of green or blue screen

The effects filters

Merit 1. Explain why these are suitable for:

a) Appealing or grabbing the attention of the audience?

b) Why is this suitable for the purpose of branding the channel?

Add in screen shot examples 

Pass 2. Describe the technical weaknesses or what could be improved 

You could consider:

The animation technique

Your models or choice or actors 

The editing and how it works with the choice of music

The use of green or blue screen & the backgrounds you used

The effects filters

Merit 2. Explain why these need improving 

a) Appealing to the correct audience?

b) Why is this is not suitable for the purpose of branding the channel?

Add in screen shot examples 

Merit 3. What looks good visually about your ident and explain why these are strengths.

Merit 4. How well overall does this ident meet your original intentions from the proposal (the idea, recognise the correct personality, compare with the examples you looked at etc)